Which are the best customer service awards to enter?

Which are the best customer service awards to enter?

chris robinson

Alex Coxon

Principal Consultant, Boost Awards

Looking to enter customer service awards? 

Whenever we run an awards strategy exercise for a client, it is clear – in almost all circumstances – that the audience they want to impress the most is customers, both current and potential.

This applies regardless of whether the client in question operates in the private, public or third sector. Whatever their remit, they want their award win(s) to serve as proof that they “provide a better customer experience” than their competitors or peers.

After all, you could say “we offer a superior service” in your marketing literature until you’re blue in the face. But why should anyone believe your marketing speak over similar statements made by other organisations?

Ultimately, the right award will add credibility and vital third-party endorsement to this sort of claim. Indeed, our research goes so far as to show that 75-82% of buyers are influenced by awards, with recognition helping you win and return customers more cost effectively than any other marketing investment – just so long as you win at least one. (Please contact us after reading this article to learn how Boost can help.)

So, which customer service awards are best for your company?

Four types of award to consider

1. Industry awards – customer service categories

Your first port of call should always be the “best customer service” and “provider of the year” categories within your own industry awards. Winning these requires a compelling story: one that clearly positions your achievements against those of your competitors.

Most industry award programmes offer categories such as this – particularly in business service sectors like training, benefits, accounting, IT and mobile technology, and in highly price-focused/consumer-facing sectors such as retail, banking and insurance.

2. Generic customer service awards and customer experience awards

Your second port of call should be the handful of dedicated customer service/experience award programmes currently on the market. Key ones to consider include:

The ICS UK Customer Satisfaction Awards

Region: UK

Deadline: 12th October

Website: https://www.instituteofcustomerservice.com/events/uk-customer-satisfaction-awards-1

This scheme is run by the Institute of Customer Service, so is instantly credible. This year, there are 14 categories covering everything from Best Use of Customer Insight to Best Application of Technology. Headline honours include a Customer Focus Award for SMEs and another for large enterprises. However, be mindful that the judges for this programme are as interested in strategy and planning as they are in quantitative evidence of success. So be prepared to demonstrate this in your written submission. 

customer service awards

“Our research goes so far as to show that 75-82% of buyers are influenced by awards, with recognition helping you win and return customers more cost effectively than any other marketing investment – just so long as you win at least one” 

The Stevie Awards for Sales & Customer Service

Both credible and winnable (our win rate is nearly 100% here), these awards require a short essay of 650 words and some supporting material – but, unlike other programmes, you are not required to make a presentation to the judges. There are over 140 categories to choose from, and each offers a gold, silver and potentially multiple bronze awards. Although you might have to travel to America to receive your award, you are at least told in advance whether you’ve won or not, and attendance isn’t compulsory.

Region: International  Ι  Deadline: 14th November 2018  Ι  Website: http://stevieawards.com/sales

The UK Customer Experience Awards

A popular scheme thanks to its name, this programme bestows awards based on a two-stage judging process; half of the marks are conferred for the written entry, with the other half based on a face-to-face presentation on the same day as the awards event. Boost consultants were judging and exhibiting at the 2018 event.

Region: UK  Ι  Deadline: June 2019  Ι  Website:  http://c-x-a.co.uk/

3. Contact centre awards

It is less common for businesses – even those with contact centres – to prioritise a contact centre award programme over one focused on customer service. However, they should seriously consider these as an opportunity to impress both customers and investors – especially as many programmes include industry-specific categories. Options include:

The European Contact Centre and Customer Service Awards (ECCCSAs)

This programme might have changed hands a few times since Boost was founded in 2006, but it’s still regarded as one of the most important schemes in the contact centre calendar. The 28 categories are grouped under six themes – including operational effectiveness, customer experience and employee experience – and there is a robust, two-stage entry process requiring both a written entry and face-to-face presentation. Boost can assist with both of these, making the process a lot less arduous.

Region: Europe  Ι  Deadline: Circa Mid-July  Ι  Website: http://www.ecccsa.com/

great place to work

“Contact Centre awards are an ideal opportunity to impress both customers and investors – especially as many programmes include industry-specific categories”

The CCA Excellence Awards (Customer Contact Association)

Also highly regarded within the contact centre sector, this peer-judged award programme features 16 categories, nearly half of which are dedicated to individuals or industry-specific teams (with sectors including financial services and outsourcing). Again, there are two phases involved in this programme. However, the second-stage involves a verification call rather than a site visit, which may be more appealing for time-stretched entrants.

Region: UK  Ι  Deadline: Circa Mid-June  Ι  Website: http://www.cca-global.com/content/awards/

The UK National Contact Centre Awards

The longest-established award programme in the UK contact centre industry, this scheme is split into three areas (individual, team and organisation). Individual recognition is the primary focus, with 11 categories on offer. There are also five team awards and six organisational ones – with topics including Most Positive Impact on the Community and Most Effective Health and Wellbeing Programme.

Region: UK  Ι  Deadline: Circa Late-February  Ι  Website: http://www.ukcontactcentreawards.co.uk/

The Customer Contact Innovation Awards

Arguably the UK contact centre programme with the most robust entry process – including a written submission, follow-up verification calls, and a day-long site visit – this scheme, run by industry body The Forum, is unique in that it doesn’t have any set categories. Applicants are instead encouraged to enter their contact centre for a specific innovation, which could be anything from a new approach to employee engagement to the successful implementation of a particular piece of technology. Those with the most compelling stories are honoured with an award whose title is determined by the innovation in question.

Region: UK  Ι  Deadline: 20th October 2018  Ι  Website: http://theforum.social/Awards/ArticleId/803

The ContactCenterWorld Top Ranking Performers Awards

With over 30 categories spread across six sub-programmes (including individual, strategic and customer service awards), this international scheme has a variety of deadlines dependent on the region people are entering from. Finalists are expected to attend a regional conference within the first half of the year, during which some will be expected to present (others not). Successful applicants at this stage are then entered into the global programme, with awards conferred during an international conference that’s held every November.

Region: International  Ι  Deadline: 15th January 2019 (EMEA) 31st January 2019 (Americas & Asia Pacific)

Website: http://www.contactcenterworld.com/worldawards/

4. Generic business awards – customer service categories

If your customer service is outstanding, not only within your own sector but also when judged alongside other industries, then you might consider the “best customer service” categories of a generic business awards scheme. As with generic customer service awards, it’s worth remembering that the judges might not know your industry and may struggle to “get” why your story is exceptional. The key, therefore, is to help them understand it.

The National Business Awards

Arguably the most prestigious general business awards scheme in the UK, winning the Customer Focus award would undoubtedly bring considerable recognition to your company. But with prestige comes competition – not only must your achievements be truly exceptional, your entry must be too. 

Region: UK  Ι  Deadline: End of June  Ι  Website: http://www.nationalbusinessawards.co.uk/ 

The Chamber Awards

Organised by The British Chambers of Commerce, the long-running Chamber Awards operate on a regional and national basis. Regional events are held throughout the year before winners go on to compete for the national award (and the flagship ‘Business of the Year’ accolade) on 29th November at Tobacco Dock, London. The category of interest here is the Customer Commitment Award – as you will see from previous winners this is highly competitive, but has still been won by smaller startups alongside larger well-known companies.

Region: UK  Ι  Deadlines: End of June  Ι  Website: https://www.britishchambers.org.uk/events/chamber-awards 

The UK Business Awards (The Dons)

These general business awards, while less well-established than those above, are popular and winnable, and have a number of options you might consider entering such as ‘Customer Centric Organisation’ or maybe ‘Team of the Year’. 

Region: UK  Ι  Deadline: Early July  Ι  Website: https://ukbizawards.com/ 

The International Business Awards (The International Stevies)

Wouldn’t it be great to say ‘We won an international award for outstanding customer service’? These awards are global and US-based, but with a single-stage entry and over 140 categories, they are definitely both credible and winnable. Don’t worry, attendance at the ceremony is optional! With a huge choice of categories, you may wish to consider the Customer Service Department of the Year, Team of the Year or Executive of the Year as options.   

Region: International  Ι  Deadline: Mid-July  Ι  Website: https://stevieawards.com/iba

Alex Coxon

Principal Consultant, Boost

Looking to enter customer service awards? 

Whenever we run an awards strategy exercise for a client, it is clear – in almost all circumstances – that the audience they want to impress the most is customers, both current and potential.

This applies regardless of whether the client in question operates in the private, public or third sector. Whatever their remit, they want their award win(s) to serve as proof that they “provide a better customer experience” than their competitors or peers.

After all, you could say “we offer a superior service” in your marketing literature until you’re blue in the face. But why should anyone believe your marketing speak over similar statements made by other organisations?

Ultimately, the right award will add credibility and vital third-party endorsement to this sort of claim. Indeed, our research goes so far as to show that 75-82% of buyers are influenced by awards, with recognition helping you win and return customers more cost effectively than any other marketing investment – just so long as you win at least one. (Please contact us after reading this article to learn how Boost can help.)

So, which customer service awards are best for your company?

1. Industry awards – customer service categories

Your first port of call should always be the “best customer service” and “provider of the year” categories within your own industry awards. Winning these requires a compelling story: one that clearly positions your achievements against those of your competitors.

Most industry award programmes offer categories such as this – particularly in business service sectors like training, benefits, accounting, IT and mobile technology, and in highly price-focused/consumer-facing sectors such as retail, banking and insurance.

2. Generic customer service awards and customer experience awards

Your second port of call should be the handful of dedicated customer service/experience award programmes currently on the market. Key ones to consider include:

The ICS UK Customer Satisfaction Awards

Region: UK

Deadline: 12th October

Website: https://www.instituteofcustomerservice.com/events/uk-customer-satisfaction-awards-1

This scheme is run by the Institute of Customer Service, so is instantly credible. This year, there are 14 categories covering everything from Best Use of Customer Insight to Best Application of Technology. Headline honours include a Customer Focus Award for SMEs and another for large enterprises. However, be mindful that the judges for this programme are as interested in strategy and planning as they are in quantitative evidence of success. So be prepared to demonstrate this in your written submission. 

The Stevie Awards for Sales & Customer Service

Both credible and winnable (our win rate is nearly 100% here), these awards require a short essay of 650 words and some supporting material – but, unlike other programmes, you are not required to make a presentation to the judges. There are over 140 categories to choose from, and each offers a gold, silver and potentially multiple bronze awards. Although you might have to travel to America to receive your award, you are at least told in advance whether you’ve won or not, and attendance isn’t compulsory.

Region: International  Ι  Deadline: 14th November 2018  Ι  Website: http://stevieawards.com/sales

The UK Customer Experience Awards

A popular scheme thanks to its name, this programme bestows awards based on a two-stage judging process; half of the marks are conferred for the written entry, with the other half based on a face-to-face presentation on the same day as the awards event. Boost consultants were judging and exhibiting at the 2018 event.

Region: UK  Ι  Deadline: June 2019  Ι  Website:  http://c-x-a.co.uk/

3. Contact centre awards

It is less common for businesses – even those with contact centres – to prioritise a contact centre award programme over one focused on customer service. However, they should seriously consider these as an opportunity to impress both customers and investors – especially as many programmes include industry-specific categories. Options include:

The European Contact Centre and Customer Service Awards (ECCCSAs)

This programme might have changed hands a few times since Boost was founded in 2006, but it’s still regarded as one of the most important schemes in the contact centre calendar. The 28 categories are grouped under six themes – including operational effectiveness, customer experience and employee experience – and there is a robust, two-stage entry process requiring both a written entry and face-to-face presentation. Boost can assist with both of these, making the process a lot less arduous.

Region: Europe  Ι  Deadline: Circa Mid-July  Ι  Website: http://www.ecccsa.com/

great place to work

“Contact Centre awards are an ideal opportunity to impress both customers and investors – especially as many programmes include industry-specific categories”

The CCA Excellence Awards (Customer Contact Association)

Also highly regarded within the contact centre sector, this peer-judged award programme features 16 categories, nearly half of which are dedicated to individuals or industry-specific teams (with sectors including financial services and outsourcing). Again, there are two phases involved in this programme. However, the second-stage involves a verification call rather than a site visit, which may be more appealing for time-stretched entrants.

Region: UK  Ι  Deadline: Circa Mid-June  Ι  Website: http://www.cca-global.com/content/awards/

The UK National Contact Centre Awards

The longest-established award programme in the UK contact centre industry, this scheme is split into three areas (individual, team and organisation). Individual recognition is the primary focus, with 11 categories on offer. There are also five team awards and six organisational ones – with topics including Most Positive Impact on the Community and Most Effective Health and Wellbeing Programme.

Region: UK  Ι  Deadline: Circa Late-February  Ι  Website: http://www.ukcontactcentreawards.co.uk/

The Customer Contact Innovation Awards

Arguably the UK contact centre programme with the most robust entry process – including a written submission, follow-up verification calls, and a day-long site visit – this scheme, run by industry body The Forum, is unique in that it doesn’t have any set categories. Applicants are instead encouraged to enter their contact centre for a specific innovation, which could be anything from a new approach to employee engagement to the successful implementation of a particular piece of technology. Those with the most compelling stories are honoured with an award whose title is determined by the innovation in question.

Region: UK  Ι  Deadline: 20th October 2018  Ι  Website: http://theforum.social/Awards/ArticleId/803

The ContactCenterWorld Top Ranking Performers Awards

With over 30 categories spread across six sub-programmes (including individual, strategic and customer service awards), this international scheme has a variety of deadlines dependent on the region people are entering from. Finalists are expected to attend a regional conference within the first half of the year, during which some will be expected to present (others not). Successful applicants at this stage are then entered into the global programme, with awards conferred during an international conference that’s held every November.

Region: International  Ι  Deadline: 15th January 2019 (EMEA) 31st January 2019 (Americas & Asia Pacific)

Website: http://www.contactcenterworld.com/worldawards/

4. Generic business awards – customer service categories

If your customer service is outstanding, not only within your own sector but also when judged alongside other industries, then you might consider the “best customer service” categories of a generic business awards scheme. As with generic customer service awards, it’s worth remembering that the judges might not know your industry and may struggle to “get” why your story is exceptional. The key, therefore, is to help them understand it.

The National Business Awards

Arguably the most prestigious general business awards scheme in the UK, winning the Customer Focus award would undoubtedly bring considerable recognition to your company. But with prestige comes competition – not only must your achievements be truly exceptional, your entry must be too. 

Region: UK  Ι  Deadline: End of June  Ι  Website: http://www.nationalbusinessawards.co.uk/ 

The Chamber Awards

Organised by The British Chambers of Commerce, the long-running Chamber Awards operate on a regional and national basis. Regional events are held throughout the year before winners go on to compete for the national award (and the flagship ‘Business of the Year’ accolade) on 29th November at Tobacco Dock, London. The category of interest here is the Customer Commitment Award – as you will see from previous winners this is highly competitive, but has still been won by smaller startups alongside larger well-known companies.

Region: UK  Ι  Deadlines: End of June  Ι  Website: https://www.britishchambers.org.uk/events/chamber-awards 

The UK Business Awards (The Dons)

These general business awards, while less well-established than those above, are popular and winnable, and have a number of options you might consider entering such as ‘Customer Centric Organisation’ or maybe ‘Team of the Year’. 

Region: UK  Ι  Deadline: Early July  Ι  Website: https://ukbizawards.com/ 

The International Business Awards (The International Stevies)

Wouldn’t it be great to say ‘We won an international award for outstanding customer service’? These awards are global and US-based, but with a single-stage entry and over 140 categories, they are definitely both credible and winnable. Don’t worry, attendance at the ceremony is optional! With a huge choice of categories, you may wish to consider the Customer Service Department of the Year, Team of the Year or Executive of the Year as options.   

Region: International  Ι  Deadline: Mid-July  Ι  Website: https://stevieawards.com/iba

Next steps?

Do any of these make you think “That’s us” or “We could win that”? If so, then I recommend you let us help with the creation of your written submission. We’ve been helping businesses enter Customer Service Awards since 2006 and are more experienced than any other agency in the world when it comes to these awards. Details of our award entry writing services can be found here.

I have personally helped companies enter and win many of the awards outlined above, and have many years of experience in the customer contact sector. I would be happy to give you a call to help you double check your chances of success and explain our pricing options. You can contact Boost via our contact form or email me directly via alex.coxon@boost-awards.co.uk

I look forward to hearing from you.

Alex.

Boost – a helping hand entering awards

Boost Awards is the world’s first and largest award entry consultancy, having helped clients – from SMEs to Multinationals – win over 1,100 credible business awards, including most of the customer service award schemes listed. Increase your chances of success significantly – call Boost on +44(0)1273 258703 today for a no-obligation chat about awards.

(C) This article was written by Alex Coxon and is the intellectual property of award entry consultants
Boost Awards

boost award entry writers

Awards List

Please take a look on our UK Awards List and International Awards List websites where you can find many more customer service awards and awards for contact centres (amongst thousands of others covering all areas of business).

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Next steps?

Do any of these make you think “That’s us” or “We could win that”? If so, then I recommend you let us help with the creation of your written submission. We’ve been helping businesses enter Customer Service Awards since 2006 and are more experienced than any other agency in the world when it comes to these awards. Details of our award entry writing services can be found here.

I have personally helped companies enter and win many of the awards outlined above, and I have many years experience in the customer contact sector. I would be happy to give you a call to help you double check your chances of success and explain our pricing options. You can contact Boost via our contact form or email me directly via alex.coxon@boost-awards.co.uk

I look forward to hearing from you.

Alex.

Boost – a helping hand entering awards

Boost Awards is the world’s first and largest award entry consultancy, having helped clients, from SMEs to Multinationals, win over 1,100 credible business awards, including most of the customer service award schemes listed. Increase your chances of success significantly – call Boost on +44(0)1273 258703 today for a no-obligation chat about awards.

(C) This article was written by Alex Coxon and is the intellectual property of award entry consultants
Boost Awards

Awards List

Please take a look on our UK Awards List and International Awards List websites where you can find many more employer-related awards (amongst thousands of others covering all areas of business).

Looking for awards to enter?

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Would you like me to give you a call about Customer Service Awards?

"I would be happy to answer any questions you may have, advise which awards might be suitable and discuss the ways we might be able to help. Please email me at alex.coxon@boost-awards.co.uk with your contact details and I will be happy to arrange a call. Thanks, Alex”

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