Which training awards should I enter?

Chris Robinson

MD and Founder, Boost

Learning and development awards season is approaching

Have you successfully delivered a major Learning and Development project over the past year? If so, that training project, your team, or the individuals involved may be eligible for an accolade. Now with the training awards season upon us, there’s no time to lose. But before you can collect a trophy, there’s some hard work to be done.

Firstly, and most importantly, if you’re thinking about entering awards (which can be an expensive and time-intensive process), you need to develop a strategy for which schemes to enter. This will vary depending on the nature of your project, where its strengths and points of difference lie, and what your overall objective is for entering (attracting talent, encouraging retention by rewarding excellence, improving your credentials in a particular market to win more business etc).

To help you decide where to focus your energies, take a look at the following statements and see which most closely align with the L&D project you have in mind.

“I’ve got a company-wide multi-strand L&D strategy that is making the board sit up and listen…”

If this is you, we recommend you consider the L&D categories of the big HR award schemes. These include The HR Excellence Awards (deadline 19th March), or CIPD People Management Awards (deadline 19th April). You could enter training award schemes too but need to ensure you only focus on one specific “project”.

“I’ve got a super-star individual or team whose work has made a real difference…”

Sound familiar? If your people demonstrate excellent creativity, innovation, collaboration or impact then take a look at the relevant categories of The TJ Awards (deadline 18th April). Other schemes such as The Brandon Hall Excellence in Human Capital Management Program (deadline 13th April) and The HR Excellence Awards (deadline 19th March) are also worth considering. They have categories for “Best team”, “People-focused CEO”, “Future leader of the year” for example. 

“I’ve got a great project that goes beyond just training…”

If this is you, and you want an accolade that you can reference on a job advert, then The UK Employee Experience Awards (deadline 20th February) may be the scheme to prioritise. There are plenty of categories to choose from here.

“I’ve got a major innovative/creative/challenging learning programme with stats to prove success…”

Great news if this applies to you, it’s just what award judges are looking for! We would suggest focusing on The TJ Awards (deadline 18th April) first as this scheme requires a very thorough entry process. Once you have your entry ready, you can then repurpose it for other schemes such as The Brandon Hall Excellence in Capital Management Program (deadline 13th April) and The Learning Awards later in the year.

The benefits of winning “Best Training Programme” or “Training Team of the Year” are huge both internally and to your clients.

“I’ve got a thoroughly executed and evaluated project but it isn’t particularly innovative…”

If this sounds like you, then you should avoid The TJ Awards where creativity is a primary criteria, and instead go for The Princess Royal Training Awards (deadline 29th March). This award is more focused on evaluation and entails a thorough audit.

“I’ve got an excellent innovation or product (as opposed to a project)…”

Is this you? Then consider The Brandon Hall Excellence in Human Capital Management Program (deadline 13th April). These US-based awards are great for technology focused entries and have a vast array of categories to choose from.

Hopefully you identified with one or more of these six statements. So, what now?

Now we need to figure out if the story you have in mind is strong enough to make it through to the finals at the schemes that interest you. Here at Boost, we’ve worked on over 500 HR and L&D award entries (over 240 have won awards – a 43% win rate!). Our team also has experience judging on these kinds of awards, so it’s fair to say we know what makes a successful entry.

The next challenge is producing the submission…

If you’d like help with any of these steps, or want to find out more about what we can do for your business, get in touch. Tel: +44(0)1273 258703
Use our Contact Boost page or Email: info@boost-marketing.co.uk.

(C) These top tips are the intellectual property of award entry consultants Boost Marketing Ltd

Any other recommended next steps?

Free list of HR awards and Training awards

There are a lot of HR Awards and Training Awards out there open to both national and international entry. Whilst we have highlighted some of the most credible above you should definitely check out our free list of UK HR and Training Awards and the Global HR programmes that feature on our sister site International Awards List

Start collecting evidence

You know your project has been innovative or your team have excelled themselves beyond all expectations. But now you have to prove it to the judges. This is no mean feat. Again this is where our subsidiary Boost Evaluation can help. They provide a range of impact evaluation services that can not only increase your chances of awards success, but drive continuous improvement and even secure funding. Training evaluation and learning measurement is often the key to demonstrating the all important ROI.  

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chris robinson boost

Would you like me to give you a call about entering HR or Training Awards?

"I would be happy to answer any questions and see which awards might be best for you and how we can help. Please email me at chris.robinson@boost-awards.co.uk with your contact details and I will be happy to arrange a call. Thanks, Chris”

www.boost-awards.co.uk

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