The UK Customer Experience Awards
Milly Bones
Principal Consultant, Boost Awards
Awards spotlight – The UK Customer Experience Awards
The UK Customer Experience Awards is aimed at organisations who strive to enhance the customer experience they offer in an innovative way. Celebrating its fourteenth-year anniversary, the programme has become a staple of the awards diary for companies large and small.
If you’re yet to get on the UKCXA train, 2024 could be the year to jump on board. Perhaps you’ve introduced a new initiative, which has driven a wholesale culture change in your organisation? Or maybe you’ve found an interesting new way to use insight and feedback to tackle customer frustrations head-on? Perhaps there’s a new piece of customer-led tech in your business, or you’ve launched a new product that will revolutionise your customer proposition?
Whatever you’re doing to deliver a great customer experience, why not take a sneaky peek at the categories on offer? It could well mark the start of your journey to awards success!
The UK Customer Experience Award entry process is in two parts, with half the marks being awarded for the 2,000-word written entry. Finalists are then required to present their entry live online on the day of the finals to a panel of independent judges to earn the second half of their scores. This fair and transparent scoring system is part of the reason the UKCXA has been accredited with the prestigious Outstanding Awards Trust Mark from the Independent Awards Standards Council.
“The UK Customer Experience Awards has grown exponentially to become the biggest CX event of its kind in the world, and we are incredibly proud to be marking its fourteenth anniversary. Customer experience is now a brand’s most defining characteristic, and it is impossible to overestimate its importance to the economy. These awards play such an important role in not only celebrating achievements, but also setting the standard for organisations to follow if they are to be successful in this new era where the customer really is at the heart of everything.”
Neil Skehel, CEO, Awards International
I’ve personally judged at these awards before and can say from experience, it’s a really fun and engaging process to be involved with – mainly due to the breadth and depth of interesting stories and initiatives put forward. In fact, with 25 different categories to choose from, including ‘Customer-centric Culture’ and ‘Customers at the Heart of Everything’, there’s sure to be one that’s tailor-made for you (I’ll go into more depth regarding categories later).
How to enter
With regard to the all-important deadline date, you have until 28th June to enter, but you can submit your entries until 5th July. The first entry fee is £559.00 +VAT, and £449.00+VAT for any additional entries. Register before the 29th March and you’ll secure a special super early-bird discount of £399 per first entry and £299 for any additional entries, or for early-bird rates (£499 /£349 additional) register before 31st May to make significant savings.
Once you’ve registered and paid, you’ll be given access to an online entry portal where you’ll find an entry template that’s the same for every category. You need to make your case using 2,000 words, covering nine separate scored sections. These sections include how you went about planning and preparing for your initiative, what you hoped to achieve, stakeholder engagement, what made it innovative and creative, plus the crucial impact and benefits section.
With 50% of the overall scoring riding on the written entry, it’s really important to tick all the right boxes. Maybe you’re wondering where to start? The best advice I can give is to make your entry interesting! The UK Customer Experience Awards shortlisted over 100 companies last year – that’s a lot of reading for the judges! You need to grab their attention – and keep it. Avoid waffle and unsubstantiated claims and try to find a balance between what you did, as well as what you actually achieved.
The categories
The UKCXA boast a broad range of categories reflecting every aspect of customer-centricity, including discipline-specific and those that focus specifically on your sector.
This year’s UKCXA has 25 categories, each celebrating a particular aspect of CX excellence. The categories are divided into four main sections:
- CX Classics – celebrating the key elements of a world-class CX strategy
- CX Spotlight – recognising particular industries and practices that are shaping the CX future
- CX Professionals – honouring individuals and teams who are essential for CX success
- EX Spotlight – recognising the best employee experience and excellence in learning & development
You can find the full list of categories available on the UKCXA website, but here’s a bit more information about some of the categories on offer:
Best Customer-Centric Culture
Celebrating initiatives that drive cultural change to deliver extraordinary customer experience, this category will be perfect for an organisation that can show how it’s transformed internal culture.
Customers at the Heart of Everything™
Does your organisation strive to make customers central to every decision? Can you provide the results to prove it? This category returns in 2024 – and is sure to be popular.
Best Use of Customer Insight and Feedback
Have you used insight and feedback systems, techniques or tools to find new ways to improve your customer service? This is the perfect category for you!
Best Business Change and Transformation
Aimed at large-scale organisational change, this category will be awarded to a company that has undergone significant change in the last two years to transform the customer experience.
“The entry process is in two parts, with half the marks being awarded for the 2,000-word written entry. Finalists are then required to present their entry live at the Wembley finals to a panel of independent judges.”
Best Employee Experience
Would you like to be recognised as an employer with an award-winning employee experience? Does your organisation have initiatives that aim to maximise employee satisfaction, retention or contribution? This category could be your chance to shine.
Best Learning and Development Programme
With training pivotal to many customer experience programmes, this category is for organisations who ensure their people are equipped with the skills and knowledge to thrive in the fast-changing CX landscape. Learning which has not only delivered the desired outcome, but also driven a positive impact on business results.
Best B2B CX
This category is aimed at B2B organisations which have been focused on improving the experience their customers have of doing business with them. If this sounds like you, and you have have subsequently achieved/exceeded your related objectives, then this is your category.
CX Leader of the Year
This award will be given to an individual and/or a team leader or a project owner/manager who is dedicated to delivering an exceptional customer experience.
CX Team of the Year
Why not also go for an award entry which celebrates your skilled and dedicated team? Thanks to them your company is ready to face the hardest challenges and surpass them. Show how your team contributed to your company’s success and why they deserve to be recognised as the CX Team of the Year.
“The UK Customer Experience Awards shortlisted over 100 companies last year – that’s a lot of reading for the judges! You need to grab their attention – and keep it! Avoid waffle and unsubstantiated claims and try to find a balance between what you did, as well as what you actually achieved.”
Next steps?
Do any of these make you think “That’s us” or “We could win that”? Or perhaps you are looking at the entry form, not knowing where to start! If so, then I recommend you let us help with the creation of your written submission. We’ve been helping businesses enter and win business awards, including successfully winning UK Customer Experience Awards, since it first launched in 2009. Details of our award entry writing services can be found here.
Owing to the popularity of these awards we’re getting booked up fast, so please get in touch asap to see how we might be able to help. I would be happy to give you a call to help you double-check your chances of success and explain our pricing options. You can contact Boost via our contact form or email me directly via milly.bones@boost-awards.co.uk
I look forward to hearing from you.
Milly
Boost – a helping hand entering awards
Boost Awards is the world’s first and largest award entry consultancy, having helped clients – from SMEs to Multinationals – win over 2,000 credible business awards. Increase your chances of success significantly – call Boost on +44(0)1273 258703 today for a no-obligation chat about awards.
(C) This article was written by Milly Bones and is the intellectual property of award entry consultants Boost Awards. Images used with the kind permission of UK Customer Experience Awards, who sponsored this content.
The UK Customer Experience Awards
Milly Bones
Principal Consultant, Boost
Awards Spotlight – The UK Customer Experience Awards
The UK Customer Experience Awards is aimed at organisations who strive to enhance the customer experience they offer in an innovative way. Celebrating its fourteenth-year anniversary, the programme has become a staple of the awards diary for companies large and small.
If you’re yet to get on the UKCXA train, 2024 could be the year to jump on board. Perhaps you’ve introduced a new initiative, which has driven a wholesale culture change in your organisation? Or maybe you’ve found an interesting new way to use insight and feedback to tackle customer frustrations head-on? Perhaps there’s a new piece of customer-led tech in your business, or you’ve launched a new product that will revolutionise your customer proposition?
Whatever you’re doing to deliver a great customer experience, why not take a sneaky peek at the categories on offer? It could well mark the start of your journey to awards success!
The awards
The UK Customer Experience Award entry process is in two parts, with half the marks being awarded for the 2,000-word written entry. Finalists are then required to present their entry live online on the day of the finals to a panel of independent judges to earn the second half of their scores. This fair and transparent scoring system is part of the reason the UKCXA has been accredited with the prestigious Outstanding Awards Trust Mark from the Independent Awards Standards Council.
“The UK Customer Experience Awards has grown exponentially to become the biggest CX event of its kind in the world, and we are incredibly proud to be marking its fourteenth anniversary. Customer experience is now a brand’s most defining characteristic, and it is impossible to overestimate its importance to the economy. These awards play such an important role in not only celebrating achievements, but also setting the standard for organisations to follow if they are to be successful in this new era where the customer really is at the heart of everything.”
Neil Skehel, CEO, Awards International
I’ve personally judged at these awards before and can say from experience, it’s a really fun and engaging process to be involved with – mainly due to the breadth and depth of interesting stories and initiatives put forward. In fact, with 25 different categories to choose from, including ‘Customer-centric Culture’ and ‘Customers at the Heart of Everything’, there’s sure to be one that’s tailor-made for you (I’ll go into more depth regarding categories later).
How to enter
With regard to the all-important deadline date, you have until 28th June to enter, but you can submit your entries until 5th July. The first entry fee is £559.00 +VAT, and £449.00+VAT for any additional entries. Register before the 29th March and you’ll secure a special super early-bird discount of £399 per first entry and £299 for any additional entries, or for early-bird rates (£499 /£349 additional) register before 31st May to make significant savings.
Once you’ve registered and paid, you’ll be given access to an online entry portal where you’ll find an entry template that’s the same for every category. You need to make your case using 2,000 words, covering nine separate scored sections. These sections include how you went about planning and preparing for your initiative, what you hoped to achieve, stakeholder engagement, what made it innovative and creative, plus the crucial impact and benefits section.
With 50% of the overall scoring riding on the written entry, it’s really important to tick all the right boxes. Maybe you’re wondering where to start? The best advice I can give is to make your entry interesting! The UK Customer Experience Awards shortlisted over 100 companies last year – that’s a lot of reading for the judges! You need to grab their attention – and keep it. Avoid waffle and unsubstantiated claims and try to find a balance between what you did, as well as what you actually achieved.
The categories
The UKCXA boast a broad range of categories reflecting every aspect of customer-centricity, including discipline-specific and those that focus specifically on your sector.
This year’s UKCXA has 25 categories, each celebrating a particular aspect of CX excellence. The categories are divided into four main sections:
- CX Classics – celebrating the key elements of a world-class CX strategy
- CX Spotlight – recognising particular industries and practices that are shaping the CX future
- CX Professionals – honouring individuals and teams who are essential for CX success
- EX Spotlight – recognising the best employee experience and excellence in learning & development
You can find the full list of categories available on the UKCXA website, but here’s a bit more information about some of the categories on offer:
Best Customer-Centric Culture
Celebrating initiatives that drive cultural change to deliver extraordinary customer experience, this category will be perfect for an organisation that can show how it’s transformed internal culture.
Customers at the Heart of Everything
Does your organisation strive to make customers central to every decision? Can you provide the results to prove it? This category returns in 2024 – and is sure to be popular.
Best use of Customer Insight and Feedback
Have you used insight and feedback systems, techniques or tools to find new ways to improve your customer service? This is the perfect category for you!
Best Business Change and Transformation
Aimed at large-scale organisational change, this category will be awarded to a company that has undergone significant change in the last two years to transform the customer experience.
“The entry process is in two parts, with half the marks being awarded for the 2,000-word written entry. Finalists are then required to present their entry live at the Wembley finals to a panel of independent judges.”
Best Employee Experience
Would you like to be recognised as an employer with an award-winning employee experience? Does your organisation have initiatives that aim to maximise employee satisfaction, retention or contribution? This category could be your chance to shine.
Best Learning and Development Programme
With training pivotal to many customer experience programmes, this category is for organisations who ensure their people are equipped with the skills and knowledge to thrive in the fast-changing CX landscape. Learning which has not only delivered the desired outcome, but also driven a positive impact on business results.
Best B2B CX
This category is aimed at B2B organisations which have been focused on improving the experience their customers have of doing business with them. If this sounds like you, and you have have subsequently achieved/exceeded your related objectives, then this is your category.
CX Leader of the Year
This award will be given to an individual and/or a team leader or a project owner/manager who is dedicated to delivering an exceptional customer experience.
CX Team of the Year
Why not also go for an award entry which celebrates your skilled and dedicated team? Thanks to them your company is ready to face the hardest challenges and surpass them. Show how your team contributed to your company’s success and why they deserve to be recognised as the CX Team of the Year.
“The UK Customer Experience Awards shortlisted over 100 companies last year – that’s a lot of reading for the judges! You need to grab their attention – and keep it! Avoid waffle and unsubstantiated claims and try to find a balance between what you did, as well as what you actually achieved.”
Next steps?
Do any of these make you think “That’s us” or “We could win that”? Or perhaps you are looking at the entry form, not knowing where to start! If so, then I recommend you let us help with the creation of your written submission. We’ve been helping businesses enter and win business awards, including successfully winning UK Customer Experience Awards, since it first launched in 2009. Details of our award entry writing services can be found here.
Owing to the popularity of these awards we’re getting booked up fast, so please get in touch asap to see how we might be able to help. I would be happy to give you a call to help you double-check your chances of success and explain our pricing options. You can contact Boost via our contact form or email me directly via milly.bones@boost-awards.co.uk
I look forward to hearing from you.
Milly
Boost – a helping hand entering awards
Boost Awards is the world’s first and largest award entry consultancy, having helped clients – from SMEs to Multinationals – win over 2,000 credible business awards. Increase your chances of success significantly – call Boost on +44(0)1273 258703 today for a no-obligation chat about awards.
(C) This article was written by Milly Bones and is the intellectual property of award entry consultants Boost Awards. Images used with the kind permission of UK Customer Experience Awards, who sponsored this content.
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